Ad breaks should be fun.
Browser games deserve a business model that doesn’t make players wait out a video. We’re building one.
Why we’re building Bonus Round
Web games built with three.js are fast, beautiful and one link away, but making money from them is hard. Banner ads break immersion, and video ads make players leave.
Bonus Round takes a different approach. The ad is a short round of the game itself. Players keep their own character and controls, play for 15 seconds in a branded arena, then jump back in. Developers keep 70% of net ad revenue.
For brands, the hard part of playable ads has always been the creative. We hand that to AI agents. One reads the brand’s website. Another plays the game like a real player. Then our own pipeline designs, builds and play-tests a round made for that one game.
Bonus Round is built by Dream Park Immersive Inc., the team behind DreamPark.
How we work
- Honest numbers. Real accounts start empty and only show real traffic. Demo data is always labelled.
- Players first. Rounds only run at breaks the developer chooses, or when a player opts in. And they’re short.
- Respect for the web. If a site blocks automated browsing, our agents don’t try to get around it.
Meet Bo
Bo is an arcade token with a play-button antenna. Our own pipeline made him, the same one that makes our ads: concept art, then 3D, then a rigged, game-ready character.
Want to see it?
Play a real Bonus Round on our home page, or start with your own game or brand.
