Pricing

Developers earn. Brands prepay.

No setup fees. No extra charge for making the ads. One number to remember: 70% of net ad revenue goes to the game.*

Game developers

Free to join

70%revenue share

You keep 70% of net ad revenue in your game: what brands spend, minus any disclosed agency commission.*

  • No cost to join, no minimum traffic
  • Test mode plays a free test ad, so you can try it right away. Test plays are never billed and never paid out.
  • Cash out from $50 through Stripe. Each earning clears 30 days after you earn it (net-30)
  • You’re in control: pick the ad types and when they play, set a minimum price, block categories and limit how often ads show
  • Live earnings in your dashboard, plus what you earn per 1,000 views (eCPM) and how many breaks get an ad (fill rate)
  • One script tag and two lines of code: set it up once, then mark your natural breaks. No engine plugin, no build step
  • Made for kids? Mark the game and the SDK stores nothing on the device, and only suitable brands can bid
Install the SDK to start earning →
Brands

Pay as you go

$50minimum top-up

Prepay into a balance and bid the way you already buy mobile ads. Spend stops at zero, so there are no surprise bills.

  • Pay per view, per player or per click, chosen per campaign (vCPM, CPE or CPC)
  • Ad making included: learning your brand, building a playable round for every matched game (ready in minutes, not weeks) and play-testing it are all covered by the 30% platform fee
  • Review before launch: play each ad in the real game, or share a test link with your team
  • Daily budgets, even spending through the day, and a limit on how often each player sees you
  • Reports on views, players who joined in, finished rounds and click rate
  • Brand-safe matching: the play agent gives every game a content rating and an audience profile, and you only appear where the rating, category and art style suit you
  • Your real logo: billboards, banners and decals are built from your exact logo file, never redrawn by AI. You approve the brand kit before any game shows it
  • $20 free to start: a one-time welcome credit per person, on your first brand
Create your free account →
Auto-recharge plans for brands

Keep campaigns running every month.

Same bidding and ad making as pay-as-you-go. We add credit to your balance each month, so your campaigns never run dry.

Starter

$250 / month credit

A steady test budget for one brand across a handful of matched games.

Choose Starter

Growth

$1,000 / month credit

Always-on campaigns across more games and formats.

Choose Growth

Scale

$5,000 / month credit

Several brands or product lines, with room for opt-in reward rounds at higher bids.

Choose Scale

Unused credit stays in your balance. Plans are paid with Stripe.

How brands bid

Three ways to pay. Pick per campaign.

vCPM

Per 1,000 viewable impressions

Counted to the IAB/MRC in-game standard: a prop with at least half its pixels in view, at least 1.5% of the screen and at most 55° off-axis, for 1 continuous second; a Bonus Round after 2 seconds on screen. How we measure. Good for reach and for in-world props.

CPE

Per engaged player

A player who entered your round and touched an item, or interacted with your prop. You pay for play, not for passing by.

CPC

Per click

A click on the call to action on your sponsored leaderboard.

Where every dollar goes

$0.70to the game developer
$0.30Bonus Round

The platform fee pays for the agents that learn your brand and each game, making and play-testing the ads, the auction and ad serving. The winning brand pays the runner-up’s bid (a second-price auction), and never less than the developer’s minimum price.

* Net ad revenue is what brands spend, minus any disclosed agency commission. When an ad agency places a campaign for a brand through Bonus Round, the agency earns a 15% commission on that campaign’s spend, shown to the brand, and the 70/30 split applies to the rest: of every $1.00, $0.15 to the agency, $0.595 to the developer and $0.255 to Bonus Round. On all other spend there’s no commission. See the Publisher Terms.

FAQ

Pricing questions

Is there a minimum spend for brands?

The smallest top-up is $50. There’s no contract, and spend stops when your balance reaches zero.

Do I pay extra for making the ads?

No. Learning your brand, building a round for each game and play-testing it are all included in the 30% platform fee.

Do agencies earn a commission?

Yes. An agency that places campaigns for its clients from an agency workspace earns a disclosed 15% commission on those campaigns’ spend. It comes out of the spend, not on top of it, and the brand sees it on its Billing page. There are no hidden rebates. See the Agency Terms.

When do developers get paid?

Each earning clears 30 days after you earn it (net-30). Once at least $50 has cleared, you can cash out through Stripe Connect.

Is test traffic billed?

Never. While your game is in test mode, it only plays a free test ad. It isn’t billed and doesn’t pay out.

Can I try it before paying anything?

Yes. Developers can play a real Bonus Round in their own game in test mode. Brands can sign up, let the agents learn their site and review their ads before topping up.